Press release Siku

Siku has put together a press release that gives an outlook on the year 2019.
There are a few striking things in it, which are interesting.

"The Siku brand continues to go from strength to strength with successful growth this year and looks forward to further growth in 2019.

This success is the result of an increasing number of stores and new releases.

For the first time, there will be a January release in January, which will give retailers a chance to refresh their range in January, giving enthusiasts new models to collect early in the year. There will be further releases in March, June and September.

While Siku continues to develop the 1:32 range in January with a Fendt, new Siku Control in March and 1:50 JCB in September, excellent growth has come from the blister range.

Within the blister range, there will be over 20 new models in 2019, with specific UK models and three kit versions (originally planned for 2018 - now available in January). New gift sets will also be introduced for 2019.

The mix of authentic licensed cars, trucks, construction and farm models at affordable prices is attractive to retailers who want to respond to impulse purchases while offering good value for money. The huge range within the range offers year-round sales."